Anna Ghazaryan

Author

Anna specializes in creating content for companies across multiple industries, including construction and marketing. She crafts reader-focused and SEO-friendly content that turns complex ideas into a clear narrative.

Latest articles

Advertising for Contractors: A Short Guide to Ad Tools  

Construction Blog

Advertising for Contractors: A Short Guide to Ad Tools  

How to advertise a building business without spending too much? General contractors work in a very competitive environment. Like any other business, they want to reach more customers.  Having a flashy banner or digital ads is a good tactic. However, the number one concern is how to target the right homeowners. The goal is not […]

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Smart Material Management in Construction: Tips and Tricks to Avoid Delays

Construction Blog

Smart Material Management in Construction: Tips and Tricks to Avoid Delays

Have you ever ordered the wrong quantity of materials or tools? If so, you understand how poor material management can lead to costly delays and project budget issues. Materials often make up the largest part of the construction project’s expenses. This is the reason material management is not only about logistics. It’s ensuring the right […]

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Construction Project Planning: A Step-by-Step Guide for General Contractors

Construction Blog

Construction Project Planning: A Step-by-Step Guide for General Contractors

What happens after a general contractor meets a client who wants a house of his dreams? A builder starts planning.  The first crucial step is project planning, which is both time-consuming and requires a high level of skill.  This phase begins well before proposals are sent, contracts are signed, or any physical work begins. In […]

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How to Hire Construction Workers: A Guide for General Contractors 

Construction Blog

How to Hire Construction Workers: A Guide for General Contractors 

One bad subcontractor can derail your entire build. This is a reality for any general contractor, whether it’s a small custom home builder or a commercial construction business.  Making a wrong decision during hiring poses great risks as it may impact the budget and, more importantly, the firm’s client relationship and reputation. To avoid such […]

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Common HR Challenges in the Construction Industry

Construction Blog

Common HR Challenges in the Construction Industry

Hiring for a construction site isn’t just about finding people who perform physical tasks. One needs solid experience, technical understanding, and a team that can handle the pressure of an unpredictable job site. And that’s not always easy to pull off. Each industry has its challenges, but here the teams deal not only with the […]

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What Makes Construction Marketing Work: 7 Proven Tactics to Try in 2025 

Construction Blog

What Makes Construction Marketing Work: 7 Proven Tactics to Try in 2025 

Why do some construction companies attract hundreds of clients while others struggle to secure leads? The construction marketing strategy that the company has adopted can be one of the answers. A successful marketing plan isn’t only about driving traffic to the website or getting more calls and emails. Even if a company pours thousands of […]

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Construction WIP (Work-in-Progress) Report: How to Track Finances?

Construction Blog

Construction WIP (Work-in-Progress) Report: How to Track Finances?

Managing the financial part of a construction project is a complex task. As the project grows, keeping track of figures at all phases becomes crucial.  The risk of “missing the point” during a long construction project is high if you don’t do it on time.  For this reason, general contractors usually use a construction work-in-progress […]

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