Key Construction Company Goals Leading to a Successful Growth


The construction industry is huge: it is among the largest sectors in the world economy, and by 2023, the industry is forecasted to reach approximately §10 trillion. This said, it is not easy to start a construction company that will instantly be able to compete with the already established big companies in the industry. 

That’s why it is important to clearly define the goals of your construction company that will help you stand out in the competition and attract new clients. If you don’t know where to start, we’re here to help. In this article, we’ll list some of the essential construction company goals and teach you how to prioritize them. 

So let’s not waste anymore of your time!

Goals that lead to success for a construction company and how to achieve them

1) Build a Strong and Efficient Team

There is nothing more important than having a professional team for a construction business. Most of the success factors depend on your employees, so you cannot afford to have workers who constantly fail in their tasks. If your roofer cannot build a maintainable roof or the plumber is not really good at repairing pipes and fixtures, your clients will hardly be satisfied with the results. 

So, when building your team, try to hire professionals who have already been working on similar projects and know how to ensure quality results. But hiring skilled employees is only half of the job: most success depends on how your construction business will treat them. First, provide them with sufficient training so that they can learn all the details they might have skipped during their past projects. If you see that your employees excel at their jobs during work, show your appreciation with promotions, bonuses, and similar rewards. 

Evaluate communication and teamwork from within

Another way to maintain a strong team and reach success in construction is by having a healthy communication flow between the employees. It is crucial that all of the members of your team work together without confronting any major miscommunication issues. 

Here’s how to evaluate whether your construction business is doing well on this task or not: 

  • Your employees communicate with each other during the project, which helps them understand how the process is going, some common problems and issues they face, and what remains to be done. 
  • After the project is completed, your employees can easily communicate with each other and see clear results. They examine the challenges and difficulties, analyze the process and discuss what can be done better next time. 
construction company strategy planning

2) Develop a strategy 

Every business should have a clear vision and mission statement. So the first thing to do is to document it — define your company’s objectives in the mission section and describe what you imagine to achieve in the future, in the vision. 

When that’s done, you can develop an actionable plan that will help you reach your construction company goals. Create metrics that will help you estimate how good your company is doing and celebrate whenever you witness significant growth. 

Remember that one of the ways to follow your strategy is to divide it into smaller pieces. Create small, practical tasks that you can work on day by day and which at the same time help you reach your larger goals. Time management is key here, as without following your timeframes and milestones, you’ll fall behind. 

Of course, we understand that it is almost impossible to have everything planned out; that’s why it would be helpful for your construction business to also assess risks and have backup plans in case something goes wrong. 

3) Set and follow safety standards 

Ensuring construction site safety is a must for all construction businesses. The construction site is known to be one of the most dangerous workplaces globally, with thousands of construction workers getting fatal injuries during work. Although it is impossible to ensure a 100% safe workplace, you should do your best to avoid accidents. 

Here is what you should include in your safety plan: 

  • Safety training for your employees 
  • The potential risks that can happen during the project and how you can prevent them 
  • Workers’ compensation insurance 
  • COVID -19 prevention practices 

And don’t forget to consult your employees when designing the safety plan, as they are the ones who actually work in the field and know all of the risks and accidents better. 

safety glasses for construction

4) Create a succession plan 

Succession planning is when you develop a proper strategy for replacing or passing the leadership roles. With it, you identify potential leaders who can take on the vacant positions when they arise. 

As we’ve mentioned, your safety plan helps you pinpoint the potential risks, but you’ll also need a succession plan that can define who is going to take care of what during the crisis and what exact steps should be taken. 

So prepare a written and documented succession plan that all your employees will know and agree on. 

5) Take care of cybersecurity 

We have mentioned site safety before, but one of the key goals for the construction company is to ensure safety in the digital world too. Yes, we’re talking about cybersecurity.

It doesn’t matter if your company is big or small — having your and your client’s data protected is crucial, as otherwise, you’ll put your contractors at the risk of a cyber attack. 

Constantly practicing vulnerability scans, making internal controls, and assessing risks will help your construction business stay safe from cybersecurity threats.

6) Deliver consistent customer service

If you want to maintain your clients and build long-term professional relationships with them, you need to communicate with them throughout the project and allow them to participate in the decision-making process. And even if for whatever reason your company faces significant issues, try to explain it to your customers, showing exactly why problems arose. 

Overall, communicating with dissatisfied clients and doing your best to solve their issues will make them happy with your services in the end, turning them into loyal customers. 

7) Make smart business decisions

Working with serious large projects is pretty tough. And that’s what you do, most of the time if you own a construction business. So, you should be able to make the correct choices and decisions as every single one of your decisions has the power to either contribute to your project’s success or be the reason for its failure. 

So, when making an important decision: 

  • Take your time
  • Analyze all the angles and options 
  • Objectively assess your project needs
  • Think long-term: keep your company’s future in mind 
  • Remember your construction company goals

8) Properly invest in your construction business

 invest in your construction business

Finally, our last one on our list of goals for a construction company is putting in enough effort. Investing both time and money will help you reach success in construction quicker. So buy proper equipment and technology, train your employees, practice professional marketing for your business, get good project management software, and put as much time into your construction business as you can. 

 Find your top priorities 

Of course, it might change from business to business, but overall there are mainly three ways construction owners spend their time: 

  • building long-term relationships with their customers 
  • leading and overseeing their management team 
  • doing work related to the construction project 

To reach success in construction faster, you should figure out which work gives you the most return on your hard work. For instance, should you treat your clients to dinner, or should you rather stay in the office and order materials? 

Well, the answer is simple: you can find someone to order materials for you, but you’ll hardly find someone who can build customer relationships or employee trust instead of you. 

Here are a couple of questions to ask yourself when prioritizing your tasks

  • Am I using my time and talent in the best possible way? 
  • Will the task that I’m doing help me reach my construction company goals? 
  • Will the work I’m doing help me maximize my construction business profits? 
  • Am I getting the biggest return on energy

The problem is that even when knowing the priorities, many construction business owners find it challenging to organize their time efficiently. This is because from 7 AM, even before your day gets to start, your inbox starts to be filled with ASAP emails, customer requests, project issues, and thousands of problems or jobs, all of which require your immediate attention

So it can be pretty overwhelming to leave that all aside and think with a clear mind on which task you should be focusing. Our advice is to learn to say no to some of the tasks that take your time from the ones that actually are worth working on. Keep the mentioned questions in mind, and never forget your key goals. 

Another thing that can help you understand how to prioritize your goals are construction company KPIs. So let’s take a look at them: 

KPIs for construction: A Breakdown

KPIs, short for Key Performance Indicators, are a set of measurements used to assess the company’s long-term performance. They are mainly used to understand the company’s financial, strategic, and operational success compared to other companies of the same sector. 

Using KPIs in the construction company comes with various benefits. They allow your construction business to assess precisely how successful the construction project has been. They are also a perfect tool for reaching your short-term financial objectives. 

When it comes to KPI management, for any construction company using the software can be one of the easiest solutions for defining construction company KPIs and tracking them throughout the project. 

5 Key Construction KPIs to Consider

1) Safety

If the construction site is safe, the possibility of unfortunate accidents gets lower. Hence, the chance that you’ll finish the project sooner and avoid any extra costs is higher. Not to mention that ensuring a secure and safe working field for your employees is simply a moral and ethical obligation. 

So security measurements should be on the top of your list. Here are three crucial construction safety KPIs to keep an eye on: 

  • the rate of incidents
  • the number of safety meetings 
  • the number of accidents per supplier 

2) Quality control 

Overseeing the work and ensuring that high quality is maintained in every aspect of the project will help to reduce the chances of rework in the future. So it’s crucial to make sure that the project is following all the quality requirements. Here are some construction company KPIs that can help you: 

  • the number of defects during the work 
  • the number of site inspections 
  • the amount of time dedicated to rectifying the defects 
  • the costs of the rework activities
  • internal customer satisfaction 
key performance indicators in construction
COMPLIANCE Tablet with blank black screen and coffee cup

3) Labor productivity 

When your employees are productive, the work gets completed faster and more efficiently. But how can you really estimate your workers’ productivity? Consider using these KPIs: 

  • the average revenue your construction business gets for every working hour 
  • the rate of the equipment downtime 
  • the amount of waste/recycling per job 
  • the percentage of labor downtime 

4) Employee satisfaction 

If you find out that your employees are not productive in the workplace, it can be because of the lack of satisfaction they get from their work or the company at large. Measuring the level of employee satisfaction will help you understand if there is something wrong with your company culture or not. 

Employee satisfaction KPIs are: 

  • the number of training completed 
  • turnover rate 
  • worker satisfaction 

5) Buyout process

The buyout process begins when the general contractor wins a bid. During this process, the general contractor determines what is the percentage of work bought and tries to monitor the buyout for the potential issues.

The main KPI here is: 

  • the amount of time between when the general contractor wins the bid and when the subcontractor buys out. 

Conclusion

The eight essential construction company goals that we’ve listed in the article will help you reach success in construction and grow your business quicker. But keep in mind that although knowing your goals is essential, you should know how to develop strategies that will help your business reach them. 

And in case you need some tips and tricks on your way, don’t forget to check out some of our other construction management articles that might come in handy.